For those of you who don't know, Disney and Pixar have created a sequel to Monsters Inc. called Monsters University. The movie isn't set to come out until June 2013, but the Disney company has already worked on marketing it. There was already a lot of hype about the trailers that were released, but now Disney and Pixar have added something else to their marketing scheme: a website for Monsters University. Now I'm not just talking about the movie. The companies have created a university website complete with information about professors, alumni, and even financial aid. There's even a store where you can buy actual Monsters University merchandise. I believe that Disney and Pixar have raised the bar for movie marketing. The site is already viral. This is one of the reasons why my ultimate goal is to work for Disney. Their advertising creatives are top notch. I really, really hope I get to be part of their team one day. Until then, I gotta start small. Hooray for being a server at Studio Movie Grill.
To see the Monsters University site, click the link below:
http://monstersuniversity.com/edu/index.html
To see the Monsters University trailer, click the link below:
http://movies.yahoo.com/movie/monsters-university/trailers/monsters-university-teaser-trailer-29717274.html
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