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Tuesday, October 16, 2012

Don't Be Afraid to Aim High


So here's my official rejection email from the marketing team for the Dallas Mavericks. My buddy Leon was surprised that I even applied because he said he wouldn't even have the confidence to try. It's not about confidence. It's about going after what you want. 

Long ago, back as a senior in high school, my advertising design teacher talked about when her son was going job hunting for a graphic design position. He applied starting at the most prestigious ad agency in Dallas and landed the job. When you aim high, you have a chance of actually starting out with a great job without having to climb from the bottom. Plus, it's not like your chances of getting hired somewhere decreases just because you were rejected somewhere else. I'm taking the tactic of applying at the most prestigious places first and moving down to the least prestigious. Rejected by the Mavs? Fine. Let's see if the Richards Group will take me. If not, there's still Reynolds and Reynolds. Worst case scenario is that I'd be stuck making brochure templates for printing shops. Let's hope I never have to apply for a job at that level. 

That being said, I will accept my rejection with a smile. Why? I've managed to impress a senior designer AND he gave me good tips. His advice actually does make sense, though. I use too much sans-serif fonts in my design and don't branch out into other typefaces. Adding logos to my portfolio is going to be tricky, but I can try. I'm not sure about going to portfolio school, though. I don't even know any portfolio schools nor am I really sure what is the definition of a portfolio school. I tried Googling it and all I got was stuff like the Art Institute and I cannot afford that. What to do...

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