Selling Yourself Short: Placing a Value on Freelance Work

Using crowdSPRING as a guide for freelance design pricing...

So I'm definitely in a pickle right now. Recently, I've managed to pick up a potential client and I'm trying to figure out the pricing for my services (no, not those kinds of services). For me, putting a price on my skills has always been a challenge. Up until this point, I've always sold myself "cheap" designing t-shirts and posters for free. Of course, that's because my projects were almost always for my youth group. I had two clients before that wasn't related to my youth group. One had requested a poster design for a youth rally, and in return for my help I received a $25 Target gift card and a tin of brownies. The other project was a logo design for my cousin's tax and bookkeeping services firm. For that, I earned $50 in cash.

The difference between this new project and my projects before is that this is going to be an established company. What it is is a Western themed bar and grill in Houston. Any logo that I create will ultimately be copyrighted and be associated with the company for(almost)ever. Since the person that asked me to do this job is a religious brother, I'm a bit reluctant to charge too much. My friend says to ignore that fact and treat it as only a business thing, that I shouldn't sell myself short. So what is a good price for a logo?

On top of the logo design, he asked me to help market and advertise the grand opening of the restaurant which is set to open early next year. I mainly consider myself a graphic designer so I feel uncomfortable even trying to set up advertising strategies. But then again, I got a marketing minor for a reason. Ugh. This is going to be wayyy outside of my comfort zone. Time to put my business classes to use.